FOR IMMEDIATE RELEASE
September 4, 2019
Adam Polaski | 610.306.7956 | email@example.com
Wicked Weed Brewing Creates New Beer to Benefit Campaign for Southern Equality’s Work for LGBTQ Equality Across the South
ASHEVILLE, NC – This month Wicked Weed Brewing will release a new beer honoring the LGBTQ community in Western North Carolina and sending a message of welcoming and inclusion to all. The beer, called Y’all Means Ale, will support the Campaign for Southern Equality’s (CSE) work toward legal and lived equality for all LGBTQ Southerners. The beer’s title riffs on “Y’all Means All,” a motto in CSE’s work across the South.
The new release is part of Wicked Weed Brewing’s Beers That Build series and will be released on September 12, 2019. One dollar from each pour of Y’all Means Ale will benefit the Campaign for Southern Equality. The release will also take center stage at Wicked Weed’s Pridetoberfest, which coincides with the Eleventh Annual Blue Ridge Pride Festival in Asheville on September 28, 2019. Crafted by one of Wicked Weed’s founders and brewer, Jessica Dickinson, the recipe for the beer consists of ingredients which represent a different color of the rainbow, universally recognized as a symbol of LGBTQ pride, such as honey for the color yellow, rose hips for the color red, and smoked plums for the color violet.
Rachel Dudasik, Community Engagement Coordinator at Wicked Weed Brewing, said today:
“At Wicked Weed, we’ve always been proud to be a welcoming and inclusive space for all, including members of the LGBTQ community. That’s why we’re so excited this year to support the Campaign for Southern Equality and their deep commitments to equity and empathy through the release of Y’all Means Ale. This Pride season we are glad to be able to support a local organization whose work ripples far wider than our Asheville hometown and look forward to continuing this work throughout the year.”
Jasmine Beach-Ferrara, Executive Director of the Campaign for Southern Equality, added:
“Our team at the Campaign for Southern Equality had so much fun working with Wicked Weed’s team during the actual brewing process for Y’all Means Ale and saw firsthand the passion and spirit that went into crafting this beer. We’re so grateful for a Southern business like Wicked Weed that is leading with its values and tangibly supporting our work to build a South where all LGBTQ people can thrive. That means a South where youth are met with love when they come out, where transgender women of color are safe, and where we are all free to be who we are and love who we love.”
### Based in Asheville, NC, the Campaign for Southern Equality works for full LGBTQ equality across the South. Our work is rooted in commitments to equity in race, gender and class. http://www.southernequality.org